design, live performance, media theory

"About Bacchanale: 2012 − 2017" Bacchanale Brand Book:


From a love for partying and the urge to create a new incentive to inspire the dance scene of Montréal, we, the 4 founders of Bacchanale, joined forces in 2012. With the clear goal of wanting to create a following around a set of specified core values, we started producing events. With these events we wanted to go outside of clubs and offer the best parties around, in a setting that has the intimacy of a local rave but the conditions of a safe, professionally produced, larger scale electronic music event. Progressive in terms of programming, experience design and looking for a sustainable model to cater to a growing range of different audiences in the future.

As our events gained traction and our different audiences grew in numbers, the brand Bacchanale expanded, which enabled new exciting ventures and added to the establishment of Bacchanale as an ambassador for the local dance scene.

In 2017 we proudly look back at producing over 45 events, bringing together audiences of 500 up to 2.500 people. In doing so we’ve hosted some of the most renowned local and international artists including Jeff Mills, Nina Kraviz, Ben Klock, Robert Hood, Etapp Kyle, Benjamin Damage, Kerri Chandler, Bambounou, Omar S, Lil Louis, Rødhåd, Dax J, Extrawelt and many others.

As we have been continuously looking for unique locations in the city, we’ve collaborated with the following organisations: Espace Reunion, le Société des arts technologiques, art galleries MASSIV art, Fonderie Darling and Le Livart, cinema studio Saint Ambroise and of course the beautiful Vieux Port and Hangar 16.

The brand book is a 30 pages digital and physical file that is developed to inspire the team and brief everybody working with the brand. It presents the company’s origin and history, vision, mission, core values, messages and target audiences. It provides guidelines that are to be used to translate all of the above to Bacchanale's tone of voice and the visual characteristics of all media content produced by the brand.


It is based on Bacchanale’s business plan, previous presentation files, and an analysis of all of the brand’s past (visual) communication. It presents new strategic advice and the results of a survey that was conducted with the founders of the brand. It is best described as an extension of the company’s identity, that guides how the brand will evolve in the future.





Evans, H. (1992), OUT OF SIGHT, OUT OF MIND; An Analysis of Rave Culture

Newell-Hanson, A. (2017, March 16). A comprehensive video history of rave culture.

Garcia, L-M. (2014, January 28). An alternate history of sexuality in club culture